If you aren't subscribed to the email list... well, what are you doing?! Get FREE strategic and tactical law firm growth advice at this link

Learn More About Charley Mann and Law Firm Alchemy

How We Serve...

Law Firm Alchemy seeks out the independent, entrepreneurial law firm owner who wants to learn how to fish, not just have fish handed to him or her. Our service comes through our coaching and courses. These are designed with the intention (one of our core values) of deep impact.

How we achieve impact looks different than many others. First off, we aim for positive relationships, even through a course you may watch. The audience (i.e. YOU) is always first in our minds. If we can't get you to pay attention, it doesn't matter how good the advice is, it won't be heard. And the secret to keeping your attention is making it clear that we know you're there, and we respect your intention of learning, your ambition to grow, and desire to sharpen your axe.

But what does all of it actually look like?

Well, it's probably a lot less self-serious than you'll see in other spaces. Why shouldn't entrepreneurship be joyful? Yes, there is serious work to be done, but it's okay to throw in some laughs and tangents to teach. As a matter of fact, science of the brain suggests every teacher, trainer, and coach should employ these concepts to help others remember the information.

Our Core Values

Intention

This value comes from and extends to multiple places. I believe it is important to act with intention. This includes deliberate decision-making and some degree of precision in the choices made. Additionally, the intention of someone’s actions are as valid as their impact. I will honor the intention behind others’ actions and allow for people to explain what they meant to do versus what they did.

Learn

It's about discovering what it possible...

​Digging in and being obsessive about figuring out the solution. Reading the books, watching the videos, going to the events, joining the groups - all of it.

Action

There are lots of good ideas, but those ideas are dwarfed by the actions we take. We'd rather implement an imperfect plan today than wait around for the perfect plan a year from now. This doesn't mean you should be sloppy (which would be against our value of intention). Instead, it means pressing forward and learning from the results instead of pontificating on what could happen.

Love

Yeah, it's cheesy.

​It's a little earnest and "aw, shucks." But it's how we operate. Why not pour out the love, assume good, and show deep care? This value makes some squeamish. That's okay. We still love you 😉.

Courage

There is no confidence with courage. We make daily decisions to be courageous in order to build confidence. When confronted with a tough path, we choose courage.

Loyalty

I'd rather err on the side of extending loyalty than clipping someone off too soon. This doesn't mean you're walked all over. Instead, it means you don't jump around, whether than is from idea to idea, person to person, or group to group. We're here for the long haul.

Copyright 2026 Law Firm Alchemy LLC | Privacy Policy